About
I’m currently a freelance search engine marketer that has been in the industry for four years. In that time I have had the opportunity to supervise or personally build and manage over 10,000 paid search accounts spanning over thousands of different industries.
Work History
Vizion Interactive - Client Services Manager
I researched all clients’ industries as well as their business and project objectives to help them identify and define return on investment goal points. I also analyzed and prioritized project activities and client needs in order to establish realistic deadlines and project timelines. Working with client’s to effectively translate ideas into prioritized, actionable steps, and documentation. I reviewed and managed all clients’ paid search campaigns and helped prepare SEO recommendations.
Dexterity Media - Paid Search Strategist
I defined and developed paid search strategies for clients based on goals and metrics. I handled all client service’s tasks on scheduled daily, weekly or monthly basis. I created detailed competitive analysis reports for all client accounts. I also researched and analyzed account keyword term’s bids, position and conversion rates. I worked on landing page to keyword analysis of client’s sites, also landing page optimization suggestions. Monitored trends in the search engine marketing industry and stayed current on guidelines and system tool changes and additions. Monitored each account’s media budgets and spends. Monitored all active accounts for click fraud and pursued any credit owed by varied search engines and directories.
Idearc Media / Inceptor - SEM Consultant
I helped organizations navigate the challenges of creating and implementing cost-effective search engine marketing programs. I provided technical system support for BidCenter platform and managed the transfer of search engine marketing companies’ client accounts into the BidCenter platform. Trained new clients on BidCenter system, including creation of ads, editing existing ads, creating customized reports, creating and managing keyword groups. I consulted on the creation, goals and current performance of portfolios. Consulted advertisers on current status of CPA, CPC , ROI & CTR. Monitored execution and optimization of online search marketing campaigns to ensure timeliness and high impact results. Also, communicated directly with each search engine regarding system issues, billing discrepancies, synching issues and changes to APIs.
Contact Me for More Information-
Required fields are marked *.
-
Social Profiles
-
Recently Written
-
Categories
-
Monthly Archives
