Catch Your Clients Red Handed
Have you ever logged into a client’s paid search account and notice odd changes that you swear you didn’t do?
Check the Change History-If you don’t know how already, here are the steps:
Campaign management screen>Tools>My Change History>Filter change history
Run this report once a week to see if anyone other than yourself has made any changes to the account. You may be surprised how often your clients can’t resist temptation and make random changes on their own. The client not knowing any better could cause detrimental harm to the performance of the account.
Slap Their Hand-The hard part is calling the client out regarding these renegade changes, but if done correctly you can stop this from happening again. I have even gone as far as to add a section to my service agreements that basically states that if the client makes any changes to the account other than billing info, it’s a breach of contract and I will no longer be held responsible for the performance of the account.
Think about it like this, if you took your car in for an oil change, went home and drained all the oil out, drove down the highway and blew your engine you couldn’t blame the oil change place.
CEO Dale – Goofy Poem
Get us some clients, says CEO Dale
But CEO Dale, I cannot sale
Then you will go down the Web Dev road
But CEO Dale, I cannot code
Then up the SERPs you will make them rise
But CEO Dale, I cannot optimize
Then PPC terms you will sort
But CEO Dale, I cannot build a report
Then an agency CEO you must be
Thank you Dale, says CEO me
Goofy poem I made up after reading “Capitan Jim” by Shel Silverstein’s book Where the Sidewalk Ends to my kids.
Guest Post on GrayWolf's SEO Blog 8-5-08
Michael Gray aka @graywolf posted a guest post by me on his site: Blogher, Pro-Woman or Anti-Man?
Scary SEO
I will be speaking at Scary SEO, a mini-con at the end of October that will be focused on education, networking, and fun.
