Have you ever logged into a client’s paid search account and notice odd changes that you swear you didn’t do?
Check the Change History-If you don’t know how already, here are the steps:
Campaign management screen>Tools>My Change History>Filter change history
Run this report once a week to see if anyone other than yourself has made any changes to the account. You may be surprised how often your clients can’t resist temptation and make random changes on their own. The client not knowing any better could cause detrimental harm to the performance of the account.
Slap Their Hand-The hard part is calling the client out regarding these renegade changes, but if done correctly you can stop this from happening again. I have even gone as far as to add a section to my service agreements that basically states that if the client makes any changes to the account other than billing info, it’s a breach of contract and I will no longer be held responsible for the performance of the account.
Think about it like this, if you took your car in for an oil change, went home and drained all the oil out, drove down the highway and blew your engine you couldn’t blame the oil change place.