Google Sleight of Hand?

One of the keys to a great magic trick is a quick sleight of hand while the on looking audience is distracted. Has everyone been watching Google’s right hand when we should have been watching the left?
On August 21st Google posted “Quality Score Improvements” on the Inside AdWords.
We all noticed that last week [...]

Catch Your Clients Red Handed

Have you ever logged into a client’s paid search account and notice odd changes that you swear you didn’t do?
Check the Change History-If you don’t know how already, here are the steps:
Campaign management screen>Tools>My Change History>Filter change history
Run this report once a week to see if anyone other than yourself has made any changes [...]

What is the Equivalent of #1 Ranking on Google for Paid Search?

Everyone knows that the differences in Organic and Paid are worlds apart, the time lines of achieving success, the actual goals themselves and the over strategic tactics.
But how does one determine true over all success of paid marketing in comparison to organic efforts?
It is an automatic given that the typically goals of a [...]

MSN adCenter bulk Management Upgrade

Just got this email from MSN:
This weekend, Microsoft adCenter will upgrade with new features that make it easier to bulk manage your budgets and bulk submit ad groups. During this upgrade, your ads and keywords will remain live and continue to run as normal.
New bulk management features

bulk manage budgets. Now you can update multiple campaign [...]

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