Paid Search Marketing (PPC)
PPC is the most popular form of search engine marketing because of its ROI tracking ability and immediate impact on the bottom line. Companies bid on search phrases that relate to their business. Text ads show up for those phrases with their marketing message and the company pays for every click their ads receive.

Search Engine Optimization (SEO)
SEO is the editing of a website on the backend to create a leaner and cleaner environment for search engine robots to collect the meaning and focus of a website. SEO services are highly sought after by most businesses because of its low cost and focus on long-term results. The traffic from SEO is considered “free” because the company doesn’t pay a fee for visitors.

Website Analytics Analysis and Reporting
Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views etc to gauge the popularity of the sites which will help to do the market research.

Online Brand and Reputation Management
The goal is good public relations. Being mentioned in social media can be a threat if there is criticism, but can also generate benefits if such criticisms are reversed. The material monitored includes professional journalism and user-created content. The service arose from a desire to influence consumer generated media. As internet user generated content grows, it can affect internet search results.

White Label PPC Services
Full service behind the scenes paid search account management and optimization. Get customized reports that include your own company logo. My contact with your client is determined by you. I can send detailed account updates for you to pass along to your client or I can use an email account associated with your company and directly communicate with the client.

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